AdSense Rejected My Site Twice. Here's Exactly What I Changed

TL;DR

AdSense rejected my site twice, and it wasn't because of traffic. It was because my site looked messy, unfinished, and full of thin pages even though I didn't notice it at first.

Here's everything that actually mattered:

1. Fix your content first. Write real, helpful posts. Fewer strong articles beat 50 weak ones.
2. Clean up thin pages. Delete or no-index empty categories, placeholder pages, and anything with almost no text.
3. Keep your site structure simple. Only a few main categories. No broken links. No confusing loops.
4. Add trust pages: About, Contact, Privacy Policy, Terms or Disclaimer. Make them easy to find.
5. Make sure the basics work: HTTPS, fast loading, no broken layouts, no malware. Submit an XML sitemap and check what's indexed.
6. Don't spam ads. Keep placements natural. Nothing sneaky.
7. Set up auto ads carefully. Exclude legal pages and let Google run experiments.
8. Reapply only when the site feels stable and complete. Have at least 15 to 20 strong posts before trying again. Don't make big changes during review.

If your site looks clean, useful, and real, AdSense usually says yes sooner than you think.

Getting approved for AdSense is not as easy as it used to be. You put in all these hours, you think your posts are good, and then Google hits you with that same cold line about "low value content." No explanation. Nothing helpful. Just rejection. And it stings, even if we pretend it doesn't.

A lot of new bloggers and side hustlers go through this. You build a site, you write your heart out, and then you start wondering if maybe you're doing something wrong or if your site is just... not good enough. I went through that spiral too.

This guide is not coming from some guru. It's just me sharing what actually worked, what I fixed, what I deleted, and how I finally got my AdSense approval. If you've been rejected before, I want this to be the thing that helps you understand what to tweak so your next application has a real shot.

Why AdSense rejects sites

Most people think AdSense only cares about traffic, but that's not really true. They care way more about what kind of site you've built. Are you following their rules? Are you giving readers something real? Does the site feel clean and easy to use? If any of that feels off, even a little, they won't approve you.

Here are the most common reasons they reject sites:

1. Thin or low value content

This is the big one. Short posts, rushed posts, or articles that don't really answer anything. Even if the word count is high, if the content feels empty, AdSense flags it. Some sites may get approved with short posts, but it depends on the layout of your page. We'll get into it soon.

2. AI-spammy or scraped articles

Everyone uses AI a little, and Google has no issues with it. But if the site reads like a robot dumped text everywhere, or if it looks copied from other places, AdSense will reject it fast. You can and should use AI as long as you are able to provide quality content to your readers.

3. Poor navigation and messy site structure

Too many empty category pages, broken menus, random dead ends... it makes the site feel unfinished. AdSense wants a site that feels ready for real people. I made the same mistake and got rejected twice. I had over 40 categories and most of them had only one post shared among many categories. I realised it created a lot of thin content pages so I removed all categories and only stuck to four categories now.

4. Policy violations

Things like copyrighted images, adult content, or weird popups can get you rejected even if the rest of the site is great. That's why I only use images from Pexels. I am not affiliated by them at all. I am simply suggesting you to use this platform as all the images on Pexels are free to use.

5. Technical issues or indexing problems

No sitemap, missing pages, slow loading, or too many pages not indexed in Google. Sometimes your site isn't rejected because of your writing, but because Google can't read your site properly.

A lot of us get rejected for stuff we don't even notice. Once you start fixing these small things, your chances of getting approved go way up.

Here is a small list of technical issues you need to fix:

• Have About us, contact, privacy policy, and terms & conditions page on your website.
• A contact form is not needed but you can simply list your email address on the page or your social media so there is a clear way for people to be able to reach to you.
• If your site is slow, it might be the hosting. A simple shared host like Hostinger works fine. But if you know basic coding, a static site on Cloudflare is way faster and free.
• Create a sitemap page for web crawlers to understand your website structure.
• Make sure some of your pages are already indexed in Google Search Console.

Fix your content first

Before you worry about themes, plugins, sitemaps, all that tech stuff... fix the actual content. AdSense cares about what you write more than anything else. They can tell when a post was rushed, when it was stuffed with random keywords, or when it was written just to fill space.

Write original stuff. Edit it by hand. Make it sound like a real person sat there and tried to help someone. Not like you copied three blogs and glued them together.

And honestly, you don't need 50 tiny posts. That just makes your site look weak. Go for fewer, stronger posts. Write in-depth guides that actually solve a problem. Even 1,000+ word posts are fine as long as they have purpose. If a reader lands on it, they should leave feeling like, yeah, this helped me.

When your content feels real and useful, AdSense sees that. It's the simplest fix, but most people avoid it because it takes time. But this one thing alone can change everything.

There are a lot of good advices out there but I am going to give you one of the best advices. Make sure all of your key information in the blog is easily available to the readers. Give away all the information as soon as the reader lands on your page. In a TL;DR section like you see on my website.

Remove thin and low-value pages

One thing I learned the hard way is that AdSense hates empty pages even more than bad content. If your site is filled with pages that say almost nothing, it gives Google the feeling that the whole site is unfinished.

So clean it up. Delete, merge, or no-index anything that adds no real value, like:

• Pages with barely any text
• "Under construction" or placeholder pages
• Category or tag pages that only show the same 1 or 2 posts over and over

It might feel weird to remove pages because you think more URLs = stronger site. But it's the opposite. A smaller site with solid pages looks way better than a big site with weak ones. When AdSense reviews your site, you want them to hit your best stuff, not wander into empty corners that make the site look unfinished.

Simplify site structure and navigation

A messy site turns people away fast, and AdSense notices that. If your menu feels like a maze or if users keep hitting dead ends, it makes the whole site look unready.

Keep your navigation clean. Just a few important categories. No random pages. No broken links. No weird loops where you click something and end up back on the same page.

And make sure the site actually feels good to use. Most people will visit from their phones, so your design has to work there too. Fast loading. Simple fonts you can read without squinting. No pushy popups that cover the whole screen. No buttons that trick people into clicking ads.

When your site feels smooth and honest, it leaves a good first impression. That's exactly what AdSense wants to see.

Add essential trust and legal pages

A lot of people skip this part because it feels boring, but AdSense takes it seriously. They want to see that your site is run by a real person, not some anonymous content farm dumping posts online.

I know my website is also anonymous, but I do share my name in the About page

Make sure you have these pages, and make them easy to find:

• About page
• Contact page
• Privacy Policy
• Disclaimer or Terms & Conditions page

These pages don't need to be fancy. They just need to exist. They show you're running an actual project and not hiding behind a blank site. Plus, they help you stay aligned with AdSense program rules.

It's simple stuff, but it adds a lot of trust. And trust is exactly what Google looks for before they let you run ads.

Have the legal pages in the footer and other important pages in the header or offcanvas navigation.

You can even create custom blocks or components for specific pages to build authority on your website.

Do basic technical and SEO checks

You don't need to become some SEO wizard, but you should make sure the basics are not broken. AdSense won't approve a site that looks unsafe or unfinished.

Check that your site runs on HTTPS, loads properly on both mobile and desktop, and doesn't have any major errors or weird malware stuff. Just the simple health checks.

A few things that help:

• Create an XML sitemap and submit it in Google Search Console
• Look at how many pages are actually indexed
• Remove junk, duplicates, or random leftover URLs
• And of course, avoid any content that clearly breaks AdSense rules like adult stuff, piracy, or anything shady

This step isn't about being perfect. It's just making sure your site doesn't look broken from the outside. This step is not a must, but it helps.

Review ad placement and user experience

If you already have ads or placeholders on your site, make sure they don't feel sneaky. AdSense hates anything that looks like you're trying to trick people into clicking. Ads should sit naturally inside the page, not jump out at users.

Avoid stuffing ads at the very top of the page or placing too many above the fold. Don't let ads overlap your text or cover half the screen. And stay far away from auto-playing junk or spammy widgets that ruin the reading experience.

AdSense wants a clean, honest layout. If the site feels calm and readable, you're in a much better spot for approval.

Enable auto ads

Here's how I set up auto ads on my own site, in case it helps you.

• Exclude homepage, about, contact and all legal pages from adsense.
• Turn on all types of ads within Overlay Formats & In-page Formats. I personally disabled Intent-Driven Formats because it is in beta.
• In advanced settings under Overlay Formats, I've added anchor ads only at the bottom of the page. Vignette ads allowed at an interval of 5 minutes.
• Try running experiments on different settings and leave it on to auto apply for the winner. This not only increases your revenue, it lets google decide the best place to put ads on your website.

When to reapply for AdSense

Don't rush the reapply button. Wait until your site actually feels solid. Make sure you have a decent base of real, original posts. Something like 15 to 20 good articles is a nice starting point. Not rushed stuff. Not duplicates. Just strong posts that you're proud of.

Also clean up all the thin pages, fix the messy parts, and make sure your About, Contact, and Privacy pages are live. When the whole site feels stable, that's the right moment to apply again.

And once you send the application, don't start changing everything. Let the review happen on a steady version of your site. Sudden big changes during the review can confuse things.

If your site has been stuck at getting ready then remove the site from adsense and re apply with a fresh try. Wait and clean up the site before doing that. That's the safest path.

Final thoughts

Getting approved for AdSense is not some magic trick. It's mostly cleaning up your site, fixing the stuff you ignored for too long, and being honest about the quality of your content. I messed up a bunch of things, got rejected, got annoyed, and then slowly fixed everything one step at a time.

If you're stuck right now, don't take the rejection personally. It doesn't mean your site is bad or that you should quit. It just means something needs tightening. Fix the thin pages, write better posts, clean up the mess, add the legal pages, and make the whole thing feel trustworthy.

Once your site feels solid to you, that's usually when AdSense ends up saying yes.

Take your time. Don't rush. Your approval will come.